We run a media company. We know what the feed rewards.
Our company started as a photography community and grew into a platform with more than 245,000 people following along across Instagram, Facebook and TikTok, with about 46 million views a year. We did not buy that audience or borrow it. We built it by publishing to Detroit every day and paying attention to what worked. That is the experience we bring to your account.
Content is the strategy
Most social media problems are content problems. Accounts stall because they post the same few photos, lean on templates or disappear for weeks when the team gets busy. Our management plans include content production: scheduled content days where our crew shoots photo, short-form video and, when it helps, aerials. Your calendar is full before the month starts.
What changed in 2026
The platforms keep moving. Facebook now treats every video as a Reel. Instagram caps hashtags at five per post. TikTok’s US operations moved to a new joint venture in January. Meta has automated more of its ad targeting, which makes the creative itself the biggest lever in paid social. Our 2026 platform changes guide covers what each change means for a local business.
Paid social, done with good creative
Ads are where strong content pays for itself. We build ad variations from each content day, test hooks and offers, and report on cost per lead, booking or sale, not just impressions. Ad spend is billed by the platform directly to you, so you always see exactly where the money goes.
Reach beyond your own followers
A new account can post great content and still reach only a few hundred people. When a launch or campaign needs scale, a disclosed paid feature on our own channels puts your story in front of 245,000+ people, most of them in Metro Detroit. That is how the Club Studio launch drew more than 1,000 sign-ups. See creator campaigns, or read our social media pricing guide before you talk to anyone.