RAW Digital Group is a Detroit social media marketing agency founded in 2015. It runs social accounts and Meta and TikTok ads for local businesses with content its own crew shoots, and it built its own Detroit audience of 245,000+ followers. Rates are quoted by plan.
Updated
We run a media company. We know what the feed rewards.
Our company started as a photography community and grew into a platform with more than 245,000 people following along across Instagram, Facebook and TikTok, with about 46 million views a year. We did not buy that audience or borrow it. We built it by publishing to Detroit every day and paying attention to what worked. That is the experience we bring to your account.
Why Detroit businesses hire us for social
Since 2015. We have run social media for small businesses across Metro Detroit and Michigan for more than ten years, first as SMSocial and now as RAW Digital Group. Our clients have ranged from a Michigan tanning salon chain to restaurants, gyms and venues. Social media is the core of what we do, not a service we added later.
Our own crew shoots the content. You do not have to supply the photos and video. Our management plans include scheduled content days with our own photographers, videographers and FAA Part 107 drone pilots, so the feed never runs dry.
Proof on our own channels first. Every format we recommend has been tested on an audience we built ourselves: 245,000+ followers and about 46 million views a year. When we say a hook or a format works in Detroit, we have the numbers from our own accounts.
Results clients can count. A Metro Detroit gym opening drew more than 1,000 guest-pass sign-ups. A Shinola timepiece campaign sold out within hours. A destination reel for a stable less than an hour from Detroit passed 450,000 views. The case studies below show how.
Who we run social for
Restaurants, bars and venues are our deepest bench; see restaurant marketing and venue marketing. We also run social for developers and property teams (real estate marketing), contractors (construction marketing), manufacturers and engineering firms (manufacturing marketing), and tourism and destination clients (destination marketing).
Content is the strategy
Most social media problems are content problems. Accounts stall because they post the same few photos, lean on templates or disappear for weeks when the team gets busy. Our management plans include content production: scheduled content days where our crew shoots photo, short-form video and, when it helps, aerials. Your calendar is full before the month starts. If you only need the content and your team handles posting, see our content creation agency retainers.
Social media ads that bring in customers
Organic posts build trust with the people who already follow you. Ads reach the people who do not, in the neighborhoods and suburbs you serve, at the moments that matter: an opening, a launch, a holiday rush, a slow month. We run both from the same content days, so your account and your ads look and sound like one business.
What we run. Facebook and Instagram ads through Meta, and TikTok ads, including Spark Ads that put paid spend behind posts that already earned attention on their own.
How a campaign works. We start with your offer and your numbers: what a customer is worth to you, and what a lead, booking or sale can cost for the math to work. We build three to five ad versions per offer from your content day, then spend two weeks testing hooks, formats and audiences. Losing versions get cut quickly and the budget moves to what works. Most campaigns settle into a stable cost per result within 30 to 60 days, and we refresh the creative before it wears out.
Boosting is not a campaign. The Boost button is the simplest ad Meta offers. It is fine for a quick push, but a campaign built in Ads Manager lets us choose the goal, test creative side by side and track what happens after the click. We set up the Meta pixel and Conversions API so calls, form fills, bookings and purchases are counted, not just likes.
Creative does the targeting now. Meta and TikTok have automated most audience targeting, so the ad itself, the first second, the offer and the proof, decides who sees it and whether they act. That is why our ads come from our own crew’s footage, in formats we have already tested on our own Detroit channels.
What it costs. Ad spend is separate from our fee and billed by Meta or TikTok directly to you, so you see every dollar. Most Detroit businesses start between $1,000 and $3,000 a month in spend. Paid social management can be part of your plan. If you only need ads, see our paid social advertising plans.
What you get back. A monthly report on spend, cost per lead or sale and what we will change next month. You own the ad account, the pixel and the audiences, and they stay with you if we ever part ways.
What changed in 2026
The platforms keep moving. Facebook now treats every video as a Reel. Instagram caps hashtags at five per post. TikTok’s US operations moved to a new joint venture in January. Meta has automated more of its ad targeting, which makes the creative itself the biggest lever in paid social. Our 2026 platform changes guide covers what each change means for a local business.
Reach beyond your own followers
A new account can post great content and still reach only a few hundred people. When a launch or campaign needs scale, a disclosed paid feature on our own channels puts your story in front of 245,000+ people, most of them in Metro Detroit. That is how the Club Studio launch drew more than 1,000 sign-ups. See our influencer marketing services, or read our social media pricing guide before you talk to anyone.
