Monthly content retainers

Content creation agency in Detroit

One content day every month. We shoot photos, short videos and aerials around your calendar, then send them ready for your feed, ads, website and email.

For brands, venues and restaurants in Metro Detroit.

Get a quote Request rates

Sculpt PilatesStudio reel

MonthlyScheduled content days

Photo + videoPlus drone when it helps

Every channelSized for feed, ads, web and email

You own itUsage rights included

What we do

What’s included

Every project is scoped to what you need. These are the pieces we deliver most often.

Monthly content day

A planned shoot each month, with a shot list built around your promotions, seasons and launches.

Photo library

Edited photos organized by use: product, people, space, seasonal.

Short-form video

Vertical clips with hooks and captions. See short-form video.

Aerials

Drone stills and clips for properties, venues and events. See drone and aerial.

Ad creative

Variations sized and paced for Meta and TikTok ads.

Shared library

A running, searchable library of everything we have shot for you.

RAW Digital Group is a Detroit content creation agency that runs a scheduled monthly content day of photography, short-form video and aerials, delivered ready for your feed, ads, website and email.

Updated November 2026

Fresh content without the scramble

Most businesses know they should post more, update their website photos and test new ads. What stops them is the content. A retainer solves that with a simple rhythm: one planned content day a month, a library that keeps growing and files ready for every channel.

Planned around your calendar

Before each quarter we map your promotions, seasons, events and launches. Each content day then has a clear shot list: the new menu, the patio opening, the holiday push, the team. Nothing is shot just to fill a folder.

One crew, every format

Because our crew shoots photo, video and drone, a single content day covers what would otherwise take three vendors. Every file is delivered sized for your feed, ads, website, email and Google Business Profile.

Retainer or in-house?

Hiring an in-house creator makes sense for some businesses. For many, a retainer delivers more variety and gear for less than a salary. Our agency vs. freelancer vs. in-house guide compares the options honestly. Talk to us about a retainer.

Selected work

Recent projects

A few of the projects behind this service. See all work

The MillBoutique hotel reel

Sculpt PilatesStudio reel

BrusheryDental practice promo

Lost WoodsA 160-acre eco resort in Boyne Falls: glamping dome, sauna and trails

Club Studio · New premium gym opening1,000+ sign-ups

A launch campaign for a new premium fitness club in Metro Detroit, built to drive guest-pass sign-ups before and after opening.

“You helped immensely with our guest pass metrics. We had thousands of non-members sign up. We can’t thank you enough!” Emma

Video productionDistribution

Stillwater Stables · Short-form campaign450,000+ views

A short-form campaign positioning a stable less than an hour from Detroit as a peaceful escape. It passed 450,000 views.

Video productionDistribution

Process

How a project runs

No surprises. You know who is on your project, what it costs and when you get files.

Quarterly plan

We map the next three months of promotions, events and seasons into shoot plans.

Content day

One focused shoot per month, sometimes split across locations.

Edit and deliver

Photos and clips delivered organized for each channel.

Review

A monthly check-in on what performed and what to shoot next.

Rates

Get our rates

Content retainers are scoped to your goals. Leave your details and we will send current rates and examples of similar work.

Sean, Paige and co. were always on-point, professional, and timely. Our video was gorgeous. It did an awesome job of presenting our company and building our brand.

Comdot Unity, Google review

Guides

Read before you hire

Straight answers from the team that does this work every week.

Detroit business

Agency, Freelancer, In-House or UGC Creator: Who Should Make Your Content?

An honest comparison of agencies, freelancers, in-house hires and UGC creators for Detroit businesses: cost, speed, quality, distribution and drone licensing.

Read the guide →Video

Short-Form Video for Local Businesses: What Works in 2026

What short-form video works for local businesses in 2026: formats, hooks, captions, length, posting cadence, what to film, batching and how to measure results.

Read the guide →Photography

Google Business Profile Photos and Video: A Playbook for Detroit Businesses

Google Business Profile photo and video specs, a shot list for Detroit businesses, how often to refresh, and why geotagging photos will not help ranking.

Read the guide →

FAQ

Questions we get asked

What does a content creation agency do?

It plans, shoots and edits photo and video for a business to use on its own channels. RAW Digital Group works from a quarterly plan and one content day a month, with photography, short-form video and aerials delivered ready for your feed, ads, website and email.

How is content creation different from influencer marketing?

Content creation makes photos and videos for your own channels and ads. Influencer marketing pays for reach on someone else's audience.

What is a content retainer?

A monthly agreement where we plan, shoot and edit a set amount of photo and video for your business. You get a steady supply of fresh content without booking a new project every time.

How is this different from social media management?

A content retainer delivers the photos and videos; your team posts them. Social media management adds strategy, posting, community management and paid social on top of the content.

How much content do we get each month?

A half-day retainer typically delivers 30 or more edited photos and four to six vertical clips. A full day doubles the photo count and adds more clips and ad variations.

Can we change what we shoot month to month?

Yes. We plan quarterly but adjust each month for new menu items, events, launches or whatever is working best.

Who owns the content?

You do, for the uses listed in your agreement, which cover your website, social media, ads, email and print.

Project pages

Recent content retainers projects

See all work

Have a project in mind?

Tell us what you are working on. We follow up with next steps, a rough budget range and the right people for the job.

Start a project