We learned this on our own channels
Most agencies study short-form video. We publish it every day. Our own channels reach about 46 million views a year, and every post teaches us something about what Detroit audiences stop for, share and save. That is the playbook we bring to your account, not a template from a national trend report.
What actually makes short-form work
- The first second. Viewers decide almost instantly. We open on motion, a face, a question or a drone shot, never a logo.
- Sound-off by default. Captions are burned in and on-screen text carries the story when the sound is off.
- One idea per clip. A clip that tries to say everything gets skipped. We break big stories into a series.
- Real people. Owners, staff and customers outperform polished stock-style footage for most local businesses.
- A reason to act. An offer, a date or a place to go. Our Activate Games launch carried a trackable code so the results were measurable.
Our short-form video guide goes deeper, including what changed on Instagram, Facebook and TikTok this year.
Batching saves money
The most expensive part of video is getting a crew on site. A planned content day spreads that cost across a month of posts. We arrive with a shot list built around your calendar, capture every variation we need and edit the batch together, so your feed stays active without a shoot every week.
Where short-form fits
Short-form video is the front door for most brands now. It feeds your social media management, and your ads. If you need longer brand films or commercials too, our video production team shoots both in one visit. Tell us about your project.