RAW Digital Group is a Detroit marketing agency for manufacturers, suppliers and engineering firms. It runs day-to-day social media, including messages, comments and partner reposts, and produces the photo, video, drone and event content for it with its own crew, under each plant's safety and no-film rules.
Updated
Most manufacturers post when there is a ribbon cutting
Then the accounts go quiet for months. That costs more than it looks like: customers, partners and job applicants check a company’s LinkedIn and Instagram before they call, and a page that last posted in spring reads as a company that is not hiring and not growing. We keep the accounts active every day, and we fill them with content shot at your plant, your events and your launches.
Run day to day, with your sign-off
Our social media management covers the work that usually falls on an engineer or an HR coordinator with no time for it: a monthly calendar, posting, replies to comments and messages, and reposting the partners, sponsors and customers who tag you. Nothing goes out without approval from the person you choose. See social media management for how a plan is built.
Content from the floor, without giving away the process
Manufacturing has the most interesting footage in the region and the most reasons to keep some of it private. Before every shoot we agree a no-film list: proprietary processes, restricted areas, screens, badges and anything under NDA. Our crew follows your orientation, PPE and escort rules, and every frame goes to your team for review before it is published.
Recruiting and culture
More than 585,000 people work in manufacturing in Michigan, according to preliminary Bureau of Labor Statistics estimates for July 2026, and most plants are competing for the same skilled trades. Video of the actual floor, the shift and the people who work there does more for a careers page than a stock photo of a hard hat. We also produce employee recognition and work-anniversary videos, which double as culture content.
Engineering work
For a Michigan engineering company, we have produced at least six projects since 2025: employee milestone and recognition videos, a company culture film, event recaps from a company car show and a Detroit Smart Parking Lab event, and Detroit Grand Prix work. For aerials of plants, yards and campuses, see industrial drone video.
Ready to keep your accounts active?
Tell us which accounts need managing, what content you need and who approves it. Start here.