RAW Digital Group is a Detroit restaurant marketing agency: social media management, food photography, short-form video, paid social and creator nights for restaurants, bars, cafes and hotels, from a team that shoots Detroit dining every week.
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We shoot Detroit dining. We know what fills a table.
We work in Detroit’s restaurant scene week after week: openings, neighborhood staples and the places people are talking about. That work gives us a working knowledge of what Detroit diners respond to and when. According to Sprout Social’s 2025 research, 35% of consumers now go to social media first to find local restaurants and activities. For a restaurant, the feed is the front door.
Restaurant social media management
Our monthly social media management starts with a content day shot around service. From that we post Reels and photos on Instagram, Facebook and TikTok, reply to comments and messages, and keep your Google Business Profile current with new photos and posts. See social media marketing for how a plan is built.
Paid social that brings people in
Ads are how a restaurant reaches neighbors who have not been in yet. We set the ads to reach people near the restaurant, put budget behind the posts that are already earning saves and shares, and tie each offer to a code or link so you can count the visits. Ad spend goes straight to Meta or TikTok. More on paid social advertising.
Food and drink photography
We shoot menus, delivery app listings, Google photos and press images,. See food photography and our restaurant photography guide.
Openings are where it counts
A restaurant rarely gets a second first impression. The weeks around an opening decide whether a place starts with a line or an empty room. We plan openings in phases: Google Business Profile and social setup, construction teasers, a menu and space shoot before the doors open, creator and media previews, launch-week content and a steady rhythm through the first two months. Our 12-week opening timeline walks through it.
Hotels, venues and destinations
Hospitality is more than dining. Hotels, event spaces and destinations need to show scale and setting, which is where aerials earn their place. Our work for Lost Woods, a glamping property with domes, a sauna and 160 acres, paired drone footage with ground-level detail to sell the experience before guests arrive. See venues and attractions for more.
Restaurants and hospitality clients
Our restaurant and hospitality work includes Adelina in Detroit, Bell Bistro in Birmingham, The Great Greek Mediterranean Grill in West Bloomfield, National Coney Island, BIGGBY Coffee, The Mill in Frankenmuth and The Dearborn Inn.
Ready for your next season?
Tell us about your opening, your menu change or your slow season. We will recommend the right mix of photography, video, social and creators. Start here.
