Restaurants, bars & hotels

Restaurant & hospitality marketing in Detroit

Food photography, short-form video, social media and creator nights for restaurants, bars and hotels, from a team that shoots Detroit dining every week.

Lost WoodsA 160-acre eco resort in Boyne Falls: glamping dome, sauna and trails
WeeklyRestaurant shoots across Detroit
245K+People who follow along
35%Of consumers go to social first to find local restaurants, per Sprout Social (2025)
OpeningLaunch playbooks from pre-opening to month two

What we do

How we help

Every project is scoped to what you need. These are the pieces we deliver most often.

Opening campaigns

Teasers, press and creator previews, and launch video. See the 12-week opening timeline.

Food and drink photography

Menu, delivery app, Google and press images. See food photography.

Short-form video

Pours, plating, the room and the people, cut for Reels and TikTok.

Social media management

Monthly content days, posting and community management. See social media.

Creator nights

Invite-only tastings with Detroit food creators, with disclosure and content rights handled.

Hotels and destinations

Rooms, amenities, event spaces and aerials of the property and surroundings.

We shoot Detroit dining. We know what fills a table.

We work in Detroit’s restaurant scene week after week: openings, neighborhood staples and the places people are talking about. That work gives us a working knowledge of what Detroit diners respond to and when. According to Sprout Social’s 2025 research, 35% of consumers now go to social media first to find local restaurants and activities. For a restaurant, the feed is the front door.

Openings are where it counts

A restaurant rarely gets a second first impression. The weeks around an opening decide whether a place starts with a line or an empty room. We plan openings in phases: Google Business Profile and social setup, construction teasers, a menu and space shoot before the doors open, creator and media previews, launch-week content and a steady rhythm through the first two months. Our 12-week opening timeline walks through it.

Hotels, venues and destinations

Hospitality is more than dining. Hotels, event spaces and destinations need to show scale and setting, which is where aerials earn their place. Our work for Lost Woods, a glamping property with domes, a sauna and 160 acres, paired drone footage with ground-level detail to sell the experience before guests arrive. See venues and attractions for more.

Ready for your next season?

Tell us about your opening, your menu change or your slow season. We will recommend the right mix of photography, video, social and creators. Start here.

Selected work

Recent projects

A few of the projects behind this service. See all work

Lost WoodsA 160-acre eco resort in Boyne Falls: glamping dome, sauna and trails
Activate GamesLaunch video for an interactive gaming venue, with a tracked offer code

Process

How a project runs

No surprises. You know who is on your project, what it costs and when you get files.

Listen

What makes the place worth the trip: the dish, the room, the owner, the story.

Plan

An opening or seasonal plan with content days, creator moments and paid support.

Produce

Shoots around service, with photo and video in one visit.

Fill seats

Distribution on your channels, creators and paid social, with tracked results.

FAQ

Questions we get asked

How should a new Detroit restaurant market its opening?
Start about 12 weeks out: set up your Google Business Profile, tease construction on social, shoot the menu and space two to three weeks before opening, invite creators and media to a preview, and keep posting steadily for the first two months. Our opening timeline guide has the full week-by-week plan.
Can you help us reach food creators in Detroit?
Yes. We cast local food creators by audience location and fit, plan tastings and previews, and handle contracts, usage rights and proper disclosure.
Do creator tastings actually work?
When the creators are local and the guest list is right, they produce a burst of authentic content and visits. We cast creators by audience location and fit, and every post carries proper disclosure.
What does restaurant marketing cost?
It depends on the mix. Food photography starts around $750, and social media management around $1,500 a month. We build packages around openings and seasons.

Have a project in mind?

Tell us what you are working on. We reply within one business day with next steps, a rough budget range and the right people for the job.

Start a project