Detroit is building. We document it.
Few cities have as much development underway on their riverfront and in their neighborhoods as Detroit. Every new building has to answer the same question for renters, buyers and tenants: why here? Aerials show the river and the skyline, interiors show the finishes, and neighborhood stories show what life around the building is actually like. We produce all three.
A year of content from one relationship
Development marketing works best as a series, not a single shoot. Progress aerials from groundbreaking give investors and future residents something to follow. Milestones like topping out give press something to cover. The launch shoot gives leasing its core library. Monthly clips during lease-up keep the building visible. Our development marketing timeline lays out each phase.
The neighborhood is the product
People rent a building, but they choose a neighborhood. We shoot Detroit’s restaurants, parks and streets every week. We bring that knowledge to your project and tell the story of the blocks around it, the part of a listing that most marketing leaves out. Plan your project with us.