Work
Proof, not promises
Aerial tours for new developments, launch campaigns for national brands and local favorites, and results we can put a number on.
The Residences at Water Square
Aerial and interior tour of a new Detroit riverfront tower.
Ralph C. Wilson Jr. Centennial Park
Aerial preview of the 22-acre riverfront park before opening.
Lost Woods
A 160-acre eco resort in Boyne Falls: glamping dome, sauna and trails.
Activate Games
Launch video for an interactive gaming venue, with a tracked offer code.
Retail · Limited-edition timepiece launch
Shinola
Sold out same day
- Client
- Shinola
- Industry
- Retail
- Services
- Campaign creative, Distribution
- Result
- Sold out same day
A campaign for two new Shinola timepieces inspired by the life and impact of J Dilla, distributed to our Detroit audience. The collection sold out the day it launched.
The challenge
Shinola needed a limited release to reach Detroiters who care about the story behind the watch, not just the product, and to move fast on launch day.
What we did
- Built the campaign around the Detroit story behind the release rather than product specs
- Produced the creative in an editorial voice so it read as a story worth sharing
- Distributed across our Instagram, Facebook and TikTok channels on launch day
The result
The collection sold out within hours of launch, on the same day the campaign went live.
“The fastest selling timepiece in company history. We’d love to find more ways to work together in the future.”
Phil
Fitness · New premium gym opening
Club Studio
1,000+ sign-ups
- Client
- Club Studio
- Industry
- Fitness
- Services
- Video production, Distribution
- Result
- 1,000+ sign-ups
A launch campaign for a new premium fitness club in Metro Detroit, built to drive guest-pass sign-ups before and after opening.
The challenge
A new club with no local following had to fill its guest-pass funnel with people who live close enough to join.
What we did
- Produced launch video inside the club, built around the member experience
- Paired the video with a clear guest-pass offer
- Distributed to our Detroit audience, 60% of which is in Metro Detroit
The result
More than 1,000 people signed up, most of them non-members.
“You helped immensely with our guest pass metrics. We had thousands of non-members sign up. We can’t thank you enough!”
Emma
Hospitality · First-week reach
Stillwater Stables
450,000+ views
- Client
- Stillwater Stables
- Industry
- Hospitality
- Services
- Video production, Distribution
- Result
- 450,000+ views
A short-form campaign positioning a stable less than an hour from Detroit as a peaceful escape. It passed 450,000 views in its first week.
The challenge
A destination outside the city needed Detroiters to see it as worth the drive.
What we did
- Filmed on location to capture the setting, the horses and the pace of the place
- Edited for vertical, sound-optional viewing
- Distributed to our Detroit audience
The result
The campaign reached 450,000+ views in its first week and bookings rose afterward.
Clients
In their words
From business owners who have worked with the RAW team.
“Shawn and the crew really took the time to understand what makes us special before they ever picked up a camera. The final product was exactly us.”
Camille
Clients
Brands we have worked with
National brands, Detroit institutions and neighborhood favorites. Ten years of work, one team.
Your project
could be next.
Tell us what you are working on. We reply within one business day with next steps, a rough budget range and the right people for the job.
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