RAW Digital Group runs Meta and TikTok ads for Detroit businesses from its studio at 2200 Hunt St. It builds ads from content its own crew shoots, targets the neighborhoods you serve and reports cost per lead, booking or sale. Ad spend is paid directly to the platforms.
Updated
Creative is the lever now
Meta and TikTok have automated most of the targeting decisions that agencies used to charge for. What still moves numbers is the creative: the hook in the first second, the offer, the proof, the caption. That is the part most agencies outsource and we do in-house.
Every ad we run starts from content our crew shot for you, and usually from a format we have already tested on our own channels, where we publish to more than 245,000 people. Instead of guessing which angle works, we start from what the market already responded to.
What we actually do each month
- Build three to five creative variations per offer and retire the ones that fade.
- Watch cost per result, not impressions, and move budget toward what converts.
- Keep tracking honest with the pixel and conversions API, so the report matches your bookings.
- Refresh creative before fatigue sets in, which is where most local campaigns quietly stall.
Straight reporting
You get one page a month: what we spent, what it produced, what it cost per result and what changes next. If a campaign is not working, we say so and tell you whether the problem is the offer, the creative or the landing page. Our social media pricing guide explains how management fees and ad spend usually break down in this market.
Ads work better with everything else
Paid social is strongest when the organic account, the content and the offer all point the same way. Many clients pair ads with social media management or an influencer campaign at launch. Tell us what you are promoting.