360 virtual tours

360 virtual tours in Detroit

Let customers walk through your space before they visit. We shoot, stitch and publish 360 tours for Google Business Profiles, websites and listings, from a single location to a whole chain.

The Residences at Water SquareAerial and interior tour of a new Detroit riverfront tower
360°Full spherical panoramas of every room
GooglePublished to your Business Profile and Maps
Multi-siteConsistent tours across every location
Air + groundPair with aerials for the full picture

What we do

What’s included

Every project is scoped to what you need. These are the pieces we deliver most often.

Google Business Profile 360s

Interior and exterior 360 photos connected into a walkthrough and published to your Google Business Profile and Maps listing.

Website virtual tours

An embeddable tour for your website, booking page or listing, so visitors can explore before they call.

Multi-location programs

The same standards and shot plan across every location, scheduled and delivered as one project.

Venues and event spaces

Let planners see the room, the bar, the stage and the patio without a site visit.

Retail and showrooms

Show the floor, the displays and the experience, not just the storefront.

Aerial add-on

Drone photos and video of the building and surroundings. See drone and aerial.

RAW Digital Group shoots, stitches and publishes 360 virtual tours in Detroit for Google Business Profiles, websites and listings, from a single location to a multi-location chain.

Updated

Let customers look around first

People want to know what a place feels like before they go: how big the room is, where the bar sits, whether the patio is covered, how the showroom flows. A 360 virtual tour answers all of that on your Google Business Profile, your website and your listings. It is one of the few kinds of content that works for years without being refreshed every month.

Built for Google, not just your website

Most 360 tours live on a website and get seen by a handful of visitors. We publish tours to your Google Business Profile and Google Maps, where people are already deciding where to go. Complete profiles with fresh photos and video give customers more reasons to choose you. Our Google Business Profile playbook explains how photos and 360 content fit into local search.

One standard across every location

For restaurant groups, retailers and franchises, consistency matters. We build one shot plan, shoot every location to the same standard and deliver the tours as a single program, so every listing looks like it belongs to the same brand. We have run multi-location 360 projects across Michigan, from Metro Detroit to Lansing.

Pair it with aerials

A 360 tour shows the inside. A drone shows where the building sits, the parking, the patio and the neighborhood. Together they give a customer the full picture. Add drone photography to any 360 project, or ask us about your locations.

Selected work

Recent projects

A few of the projects behind this service. See all work

The Residences at Water SquareAerial and interior tour of a new Detroit riverfront tower
JW Marriott Detroit Water SquareHotel reel
Lost WoodsA 160-acre eco resort in Boyne Falls: glamping dome, sauna and trails
Activate GamesLaunch video for an interactive gaming venue, with a tracked offer code

Process

How a project runs

No surprises. You know who is on your project, what it costs and when you get files.

Plan the route

We map the rooms and the path a visitor should take, and pick the points that show the space best.

Prep

A checklist for your team: lights on, clutter cleared, doors open, signage visible.

Shoot

Usually before opening, with every panorama leveled and the camera support removed in post.

Stitch and publish

Panoramas connected into a tour and published to Google or delivered as an embed.

Rates

Get our rates

360 tours are scoped to your goals. Leave your details and we will send current rates and examples of similar work.

Our team follows up with rates.

  • A Metro Detroit gym opening drew more than 1,000 guest-pass sign-ups.
  • A Shinola limited timepiece campaign sold out within hours.
  • A short-form campaign for a stable less than an hour from Detroit passed 450,000 views.
Sean, Paige and co. were always on-point, professional, and timely. Our video was gorgeous. It did an awesome job of presenting our company and building our brand.
Comdot Unity, Google review

FAQ

Questions we get asked

What is a Google 360 virtual tour?
It is a set of spherical panoramas of your business, connected so people can move from room to room, published to your Google Business Profile and Google Maps. Customers can look around your space before they visit.
How much does a 360 virtual tour cost in Detroit?
It depends on the number of panoramas and locations. A single location covers up to 15 panoramas, large venues up to 40 with a website embed, and multi-location programs are quoted by site count. Request rates on this page for current pricing.
How long does a 360 shoot take?
Most single locations take one to three hours on site, depending on the number of rooms. The publish date is in your quote.
Do we need to close for the shoot?
No, but it is best to shoot before opening or during a quiet window so rooms are empty and staged.
Can you do all of our locations?
Yes. We run multi-location 360 programs with the same shot plan at every site, so the tours look consistent across your brand.

Have a project in mind?

Tell us what you are working on. We follow up with next steps, a rough budget range and the right people for the job.

Start a project