An agency with its own Detroit audience
Most influencer agencies rent attention from someone else. We built our own: more than 245,000 followers across Instagram, Facebook and TikTok, about 60% of them in Metro Detroit. For a local business, that concentration matters more than a national follower count.
It is also why our results are specific. Shinola’s limited timepiece release sold out the same day it ran. Club Studio’s opening drew more than 1,000 sign-ups. Stillwater Stables passed 450,000 views in a week. See the full case studies.
Audience features vs. creator campaigns
An audience feature is the fastest path to local reach. Our crew visits, builds a campaign around your story and distributes it across our own Detroit channels as a disclosed paid partnership, for a flat $1,550.
A creator campaign brings in Detroit creators with their own voice and niche: food, fitness, family, nightlife, style. It works well for tastings, openings, product launches and content you want to reuse in ads. Our guide to hiring Detroit influencers explains how we vet creators and what they typically charge.
Done properly, on paper
Creator marketing goes wrong in the details: unclear deliverables, surprise usage fees, missing disclosure. Every agreement we manage spells out deliverables, deadlines, approval rounds, usage rights, exclusivity and disclosure. FTC rules require clear labeling of paid relationships, and we check every post. Our plain-English FTC guide covers what businesses need to know.
Measure what matters
Reach is not the finish line. We use discount codes, tracked links and booking data where possible, so you can see what each creator and each feature actually drove. Start a campaign.