RAW Digital Group produces construction video in Detroit and across Michigan: superintendent-led project walkthroughs, completion films, proposal and recruiting video for general contractors and trades, with drone aerials from FAA Part 107 certified pilots on the same visit. Every project is quoted by scope.
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Video that shows how the work got done
A finished building photographs well, but a photo cannot explain why the job was hard, how the team solved it or who to call for the next one. Contractors win work on trust, and a short video of the person who ran the job walking through it builds that trust faster than a project sheet. We produce that video, plus the completion films and proposal videos that come out of the same site visits.
The superintendent walkthrough
The format that works best for most contractors is simple: the superintendent or project manager walks the finished space and talks about it the way they would to an owner. What the building is for, what was difficult, what they are proud of. We plan the talking points with them ahead of time, film in short sections as they walk, and cut in close-ups of the details they mention. The result feels like a conversation, not an ad, which is what performs on LinkedIn. Our walkthrough planning guide covers permissions, the shot list and audio on a noisy site.
Shooting on an active site
Construction sites have rules for a reason. Our crew completes your orientation, wears your required PPE and works inside the windows your superintendent sets. We put wireless microphones on whoever is speaking so the audio holds up next to equipment, and we plan drone flights around cranes, crews and FAA airspace, with authorization filed where the site needs it.
Captioned for the way it gets watched
Most construction video gets watched on a phone with the sound off, so every cut gets burned-in captions. The main edit runs a few minutes for the website and proposals, with short vertical and square cutdowns for LinkedIn and Instagram. For an ongoing program of progress aerials and monthly social posts, see construction marketing.
Construction work we have done
We edited and published Barton Malow’s “Building Detroit’s Icons” reel from footage their video team captured, and we have flown our own aerials of the Gordie Howe International Bridge going up and a Greektown construction site from directly overhead. For ongoing progress documentation, see construction drone photography and construction marketing.
Planning a project video?
Tell us the project, who will be on camera and where the video will run. Start here.