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Answer engine optimization

AI search optimization (AEO) in Detroit

When a buyer asks ChatGPT or Google's AI who to hire, the answer names three or four companies. Our job is to get yours named.

For Detroit and Michigan businesses that want to be named in AI answers.

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4 enginesChatGPT, Google AI Mode and AI Overviews, Microsoft Copilot and Perplexity, the engines we check
MonthlyAI mention tracking across ChatGPT, Google AI Mode, Copilot and Perplexity
Since 2015Detroit marketing and content, so the fixes come with the content to back them
ScopedRates quoted by market and by the services you want named

What we do

What’s included

Every project is scoped to what you need. These are the pieces we deliver most often.

AI visibility audit

The questions your customers ask AI tools, who gets named today and why, and how each engine describes your business right now.

Business facts, everywhere

One name, address, phone, founding year and service list across your site, schema, Google Business Profile, LinkedIn and every directory, so AI tools stop guessing.

Citations and lists

Profiles on the directories and review sites AI answers draw from, with the right category and the right landing page for each.

Google Business Profile

Categories, services, products, posts, photos and the review plan. The profile feeds Google's local results and is a source for its AI answers.

Answer-first pages

Service pages that state who you are, what you do, where and for whom in the first paragraph, with FAQs written the way buyers ask AI tools. Our crew shoots the photos and video that make them real.

Tracking and reporting

A fixed set of buyer prompts asked to each engine every month, with a monthly report.

Specialties

RAW Digital Group is a Detroit answer engine optimization (AEO) agency. It works to get local businesses named in ChatGPT, Google AI Mode and AI Overviews, Perplexity and Microsoft Copilot by fixing the signals those tools read: consistent business facts, reviews, directory and list citations, a complete Google Business Profile, answer-first service pages and original research, then tracks AI mentions monthly. Rates are quoted by scope.

Updated

What AI assistants actually read

AI answers are not built from a single page. ChatGPT with search leans on Bing’s index and on list, directory and review sites. Google’s AI Mode and AI Overviews lean on Google’s index and the Business Profile. No engine publishes how it picks businesses, so the sensible work is making your facts consistent and easy to find across your own site, your Google profile and the lists your category appears on. No one can promise that gets you named. Our guide to how AI search picks local businesses covers the evidence.

Who this is for

Detroit and Michigan businesses that are already good at what they do and are losing to competitors who simply show up: contractors, developers, hotels and venues, restaurant groups, manufacturers, professional firms and agencies. If AI assistants describe your business wrong, or name someone else when customers ask, tell us what they should be asking.

Process

How a project runs

No surprises. You know who is on your project, what it costs and when you get files.

Baseline

We ask the AI engines your buyers' questions and record who they name, then audit your facts, reviews, listings and pages.

Fix the signals

We correct the facts, profiles, listings and pages AI tools read.

Publish what AI can quote

Answer-first service pages, FAQs, case results and, where it fits, original research in your field.

Track monthly

The same prompts, the same engines, every month, with a report on what changed and what we do next.

Rates

Request AEO rates

AEO is scoped to your market and how many services you want named. Tell us what customers should ask AI about, and we send rates.

Our team follows up with rates.

Guides

Read before you hire

Straight answers from the team that does this work every week.

AI search

AEO vs SEO: What Detroit Businesses Should Do in 2026

What AEO (answer engine optimization) is, how it differs from SEO, whether your Detroit business needs it, and the first five things to do. Verified sources, no hype.

Read the guide →AI search

How to Get Your Business Recommended by ChatGPT: A Step-by-Step Guide

A step-by-step method for getting ChatGPT to name your local business: how it finds companies, how to run a baseline, what to fix in order, and how to measure. From a Detroit agency that offers this as a service.

Read the guide →AI search

AI Visibility Audit: A 25-Point Checklist to See How AI Describes Your Business

A 25-point, do-it-yourself audit of how ChatGPT, Google AI Mode, Perplexity, Copilot and Ask Maps describe and recommend your business, with pass/fail criteria and a scoring table.

Read the guide →AI search

How to Choose an AEO Agency: 12 Questions to Ask Before You Sign

How to vet an answer engine optimization (AEO) or AI search agency: 12 questions with good and bad answers, the red flags, a scorecard and what the platforms actually say.

Read the guide →Pricing

What AEO Services Cost in 2026: Audits, Monthly Plans and What You Are Paying For

What answer engine optimization costs in 2026: published prices for AI visibility tools, one-time audits and monthly retainers, what drives the price, and the red flags to avoid.

Read the guide →AI search

Google AI Mode and AI Overviews for Local Businesses: How to Show Up and How to Measure It

How Google's AI Overviews and AI Mode choose local businesses, what your Business Profile feeds them, how to read the Search Console generative AI report, and what changed in 2025 and 2026.

Read the guide →AI search

How AI Search Picks Local Businesses (and How to Show Up)

How ChatGPT, Google AI Mode, Ask Maps, Perplexity and Apple Maps choose local businesses, what signals matter, and a checklist to show up. From a Detroit team.

Read the guide →

FAQ

Questions we get asked

What is answer engine optimization (AEO)?
AEO is the work of getting a business named when people ask an AI assistant such as ChatGPT, Google AI Mode, Perplexity or Microsoft Copilot for a recommendation. It is also called generative engine optimization (GEO) or AI search optimization. RAW Digital Group's AEO work covers the signals those tools read: consistent business facts, reviews, directory and list citations, a complete Google Business Profile and pages that answer buyers' questions directly.
Is AEO different from SEO?
They overlap more than they differ. AI assistants build answers from search indexes and from lists, directories and reviews, so the fundamentals of SEO still apply. What changes is the measure: you track what each AI engine says about your business as well as where your pages rank. No engine publishes its formula, and studies of what gets a business named conflict. Reviews, third-party mentions and pages that answer a question in plain sentences are the usual focus. Google has said its AI features need no special technical setup.
How do you know AEO works?
By what you can count: whether AI assistants name your business for the questions your customers ask, and how many new inquiries say an assistant sent them. No one can guarantee placement, so we report what each engine says.
How long does it take to show up in AI answers?
Fact and profile fixes can change how an engine describes a business within a few weeks. Being recommended for competitive questions is less predictable and usually takes months. AI answers also vary from run to run, so RAW Digital Group counts a prompt as won only when a business is named consistently across repeated checks.
Do you guarantee a ChatGPT recommendation?
No, and no honest agency can. The engines change, answers vary by phrasing and by run, and competitors work on the same signals. RAW Digital Group reports exactly what each engine says each month, so you can see progress or the lack of it.
Which AI tools do you track?
ChatGPT with search, Google AI Mode and AI Overviews, Microsoft Copilot and Perplexity, plus Google's own generative AI report in Search Console, which shows how often a site appears in Google's AI features.
Do you also do the content?
Yes. Most AEO fixes need current photos, video and written pages, and RAW Digital Group's own crew produces them. That is the difference between an audit that tells you what to change and a team that changes it.
How much does AEO cost?
It is quoted by scope: how many services and markets you want named, and how much of the work you want done for you versus in-house. Request rates on this page for current pricing.

Related

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