Author
Paige Pope
A Michigan native and Central Michigan University graduate who joined the company in 2019. Paige runs strategy, client growth and the systems behind our audience, bringing six years in multimedia and a background building and running her own ventures.
At a glance
Paige at RAW Digital Group
How the guides on this site get written and checked is on the how we check our facts page.
- Role
- Co-Founder & Head of Growth, RAW Digital Group
- Based in
- Detroit, MI
- Writes about
- Pricing, AI search, Social media, Creator marketing, Industry, Drone, Video, Detroit business
- Guides published
- 30
Guides
Written by Paige
30 guides, newest update first. Every number links to its source.
What AEO Services Cost in 2026: Audits, Monthly Plans and What You Are Paying For
What answer engine optimization costs in 2026: published prices for AI visibility tools, one-time audits and monthly retainers, what drives the price, and the red flags to avoid.
Read the guide →AI searchAEO vs SEO: What Detroit Businesses Should Do in 2026
What AEO (answer engine optimization) is, how it differs from SEO, whether your Detroit business needs it, and the first five things to do. Verified sources, no hype.
Read the guide →AI searchAI Visibility Audit: A 25-Point Checklist to See How AI Describes Your Business
A 25-point, do-it-yourself audit of how ChatGPT, Google AI Mode, Perplexity, Copilot and Ask Maps describe and recommend your business, with pass/fail criteria and a scoring table.
Read the guide →AI searchHow to Choose an AEO Agency: 12 Questions to Ask Before You Sign
How to vet an answer engine optimization (AEO) or AI search agency: 12 questions with good and bad answers, the red flags, a scorecard and what the platforms actually say.
Read the guide →AI searchHow to Get Your Business Recommended by ChatGPT: A Step-by-Step Guide
A step-by-step method for getting ChatGPT to name your local business: how it finds companies, how to run a baseline, what to fix in order, and how to measure. From a Detroit agency that offers this as a service.
Read the guide →AI searchGoogle AI Mode and AI Overviews for Local Businesses: How to Show Up and How to Measure It
How Google's AI Overviews and AI Mode choose local businesses, what your Business Profile feeds them, how to read the Search Console generative AI report, and what changed in 2025 and 2026.
Read the guide →Social mediaInstagram, Facebook and TikTok in 2026: What Changed for Local Businesses
Every Instagram, Facebook, TikTok, YouTube and Meta ads change from 2025 and 2026 that matters to local businesses, updated October 18, 2026, with sources.
Read the guide →Creator marketingInfluencer Brief Template: Free Copy-and-Paste Brief With Example
Free influencer brief template to copy or download as a Word doc, plus a filled-in example and checklist: goal, offer, disclosure, specs and usage rights.
Read the guide →IndustryHow to Choose a Marketing Agency in Toledo
How Toledo businesses can choose a marketing agency: what to buy, local vs. Detroit-region firms, Ohio rules, ad-account ownership, questions and red flags.
Read the guide →DroneDrone Progress Reports for Construction Lenders, Owners and Investors
How drone photos fit construction loan draws and lender, owner and investor reports: what inspectors check, what a monthly package holds and who owns it.
Read the guide →VideoConstruction Project Walkthrough Videos: A Planning Guide for Contractors
How contractors plan a project walkthrough video: site safety, permissions, coaching a superintendent on camera, shot list, audio, LinkedIn specs and results.
Read the guide →DroneHiring a Drone Operator for an Active Construction Site: What to Require First
What GCs, owners and safety managers in Michigan should require before a drone flies over an active site: FAA rules, airspace, MIOSHA, insurance and data.
Read the guide →Detroit businessHow to Choose a Marketing Agency in Detroit
How to choose a Detroit marketing agency: define the scope, vet reviews and ownership, check the company is real, ask the right questions and score each option.
Read the guide →Creator marketingInfluencer Contracts, Usage Rights and Whitelisting: What to Put in Writing
The clauses every influencer contract needs: deliverables, approvals, disclosure, usage rights, whitelisting and Spark Ads access, exclusivity and payment.
Read the guide →Creator marketingHow to Plan an Influencer Event or Grand Opening Preview in Detroit
How to plan an influencer event or grand opening preview in Detroit: goals, guest list, invitations, a sample run of show, FTC disclosure, follow-up and budget.
Read the guide →Creator marketingHow Much Does Influencer Marketing Cost in 2026? Rates for Detroit Businesses
What influencers charge in 2026 by platform and follower tier, what raises the price, gifted vs paid, agency fees, and sample budgets for a Detroit launch.
Read the guide →Creator marketingHow to Measure Influencer Marketing ROI for a Local Business
How a local business can measure influencer marketing ROI: the goal to set, codes, UTM links, comment keywords, the metrics that matter and a report template.
Read the guide →Creator marketingMicro-Influencer Marketing for Local Businesses: How to Run It in 2026
How to run micro and nano influencer marketing for a local business in 2026: tier definitions, finding and vetting local creators, gifting vs paid, and ads.
Read the guide →Creator marketingRestaurant Influencer Marketing in Detroit: Tastings, Comps and What Actually Fills Seats
How Detroit restaurants work with food creators: which formats fill seats, how to vet creators, comps vs paid posts, disclosure, tasting nights and tracking.
Read the guide →PricingHow Much Does a Marketing Agency Cost in Detroit? (2026 Pricing)
What Detroit marketing agencies charge in 2026: retainers, project fees and hourly rates, published local prices, what drives cost, and red flags to avoid.
Read the guide →Creator marketingHow to Choose an Influencer Marketing Agency in Detroit
What a Detroit influencer marketing agency should do, the questions to ask before you sign, the red flags, and how to compare proposals and pricing.
Read the guide →Detroit businessAgency, Freelancer, In-House or UGC Creator: Who Should Make Your Content?
An honest comparison of agencies, freelancers, in-house hires and UGC creators for Detroit businesses: cost, speed, quality, distribution and drone licensing.
Read the guide →AI searchHow AI Search Picks Local Businesses (and How to Show Up)
How ChatGPT, Google AI Mode, Ask Maps, Perplexity and Apple Maps choose local businesses, what signals matter, and a checklist to show up. From a Detroit team.
Read the guide →Detroit businessDetroit Small Business Marketing: What Actually Works in 2026
Where a Detroit small business should put a limited marketing budget in 2026: Google reviews, short-form video, local creators, an owned list and paid tests.
Read the guide →Creator marketingFTC Rules for Influencer Posts and Online Reviews, in Plain English
What the FTC Endorsement Guides and the fake reviews rule require from businesses and creators: disclosure wording, gifted products, employees and reviews.
Read the guide →Creator marketingHow to Hire Detroit Influencers and Creators: A Practical Guide
How to find, vet, pay and brief Detroit influencers and creators, what they typically charge, what belongs in the contract, and how to measure results locally.
Read the guide →Detroit businessHow We Built a 245,000-Person Detroit Audience (and What Your Business Can Take From It)
How our team grew a Detroit audience from 2015 photo walks to 245,000+ followers, and the five lessons Detroit businesses can apply at any size.
Read the guide →Detroit businessHow to Market a Restaurant Opening in Detroit: A 12-Week Timeline
A week-by-week plan for marketing a Detroit restaurant opening, from Google profile setup and liquor license timing to previews, reviews and the first month.
Read the guide →VideoShort-Form Video for Local Businesses: What Works in 2026
What short-form video works for local businesses in 2026: formats, hooks, captions, length, posting cadence, what to film, batching and how to measure results.
Read the guide →PricingSocial Media Management Pricing in Detroit: What to Budget in 2026
What social media management costs in Detroit in 2026 by tier: posting only, content plus posting, full management and paid social, plus common extras.
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